Information pursuant to and for the effects of articles 13 et seq. of EU Regulation No. 679/2016 of 27 April 2016 GDPR, (General Data Protection Regulation – GDPR) “relating to the protection of individuals with regard to the processing of personal data and the free movement of such data (General Data Protection Regulation)”.

By proceeding with the consultation of the website pages and/or registration to our services, users voluntarily communicate their personal data to Pato’s Home, Data Controller. The personal data provided will be processed in compliance with the principles of personal data protection established by EU Regulation No. 679/2016 and other applicable regulations.

Data Controller

The Data Controller is Pato’s Home (hereinafter also the “Data Controller”) and can be contacted by written communication to be sent to: Via Arrigo Benedetti 13, Roma 00159 or via email at

Nature of the processed data

Data concerning usage and navigation are subject to processing to the extent that the computer systems and software procedures used for the operation of this website acquire information whose transmission is implicit in the use of Internet communication protocols. These are not collected to be associated with identified individuals, but by their very nature could, through processing and association with data held by third parties, allow users to be identified (e.g., IP addresses, domain names of computers used by users who connect to the site, URI addresses of requested resources, time of request, method used in submitting the request to the server, and other parameters relating to the operating system, browser, and user’s IT environment). Among the technologies used to collect and store information, cookies are of particular and autonomous relevance, and specific attention is referred to the user/interested party (indicate the cookie policy link). Also subject to processing are data voluntarily provided by you during registration, subscription to our website and/or contact, and/or data made manifestly public by you, including your personal identification data, name, surname, address, email, telephone number, fax, content of any messages sent by you, etc., as well as economic data strictly necessary for the performance of existing or future contractual relationships. Special, sensitive, or judicially relevant data, falling under those indicated in art. 4, letter d) and letter e) of the privacy code and art. 9 of EU Reg. 2016/679, are not subject to processing, the processing of which is also prohibited by art. 9, paragraph 1 of the aforementioned EU Reg. 2016/679, except for specific and explicit exceptions contemplated by the same article.

Purpose and legal basis of the processing

Personal data collected through registration or subscription to our website are processed to allow access to products, services, and content reserved for registered users. The legal basis for processing obtained data is represented, pursuant to art. 6 of EU Reg. 2016/679, by the following conditions:
– The Data Subject has given consent to the processing of their personal data;
– The processing is necessary for the performance of a contract to which the Data Subject is party or for the execution of pre-contractual measures taken at the Data Subject’s request;
– The processing is necessary to fulfill a legal obligation to which the Data Controller is subject.
– The processing is necessary for the pursuit of the legitimate interests of the data controller or third parties (also see recital no. 47 GDPR), provided that the interests or fundamental rights and freedoms of the data subject requiring the protection of personal data do not prevail, especially if the data subject is a minor. In the latter case, it is specified that the legitimate interests of the data controller are the defense of its own rights, the need to prevent fraud, and/or the development of promotional activities on services/products for direct marketing purposes. In case the user/interested party has given consent at the time of service activation, or expresses it subsequently and until its revocation, their personal data may be processed by Pato’s Home to:
– Allow access to products, services, and content;
– Send, if users have given consent at the time of service activation, or express it subsequently, and until its revocation, commercial communications about own products and services or those of third-party companies, also by automated means, for direct sales purposes, as well as for sending market research and verifying user satisfaction;
– Carry out, if users have given consent at the time of service activation, or express it subsequently, and until its revocation, also by electronic means, analysis activities of specific behaviors and consumption habits, in order to improve the services provided and direct commercial proposals of interest to the user, also offering aggregated summary data to third parties of the openings and clicks obtained through a tracking system using “cookies”.
– Communicate and transfer users’ data to third parties, if users have given consent at the time of service activation, or express it subsequently, and until its revocation, for sending commercial communications about products and services of third-party companies, also by automated means, for direct sales purposes, as well as for sending market research;
– Pato’s Home will also use personal data for administrative and accounting purposes and for the execution of contractual obligations towards users who are part of its customer base.

Processing methods

Personal data submitted through the registration/subscription form may be processed by Pato’s Home using automated tools and paper supports. Pato’s Home may also process the aforementioned data in aggregated form, in compliance with the measures prescribed by the Supervisory Authority and by virtue of the specific exemption from consent provided for by the same, for electronic analysis and processing (e.g., classification of the entire customer base into homogeneous categories based on service levels, consumption, spending, etc.) aimed at periodically monitoring the development and economic trends of Pato’s Home activities, guiding related industrial and commercial processes, improving services, as well as designing and implementing commercial communication campaigns. These are therefore legitimate and necessary treatments to ensure a service that increasingly meets the expectations of users/customers. Specific security measures are observed by the Data Controller to prevent the loss of data, illegal or incorrect use, and unauthorized access. The treatments related to the web services of this site take place both at the aforementioned headquarters of Pato’s Home and are carried out only by technical personnel authorized to carry out processing, and at the premises of the Software House Company of our reference for website management. In any case, personal data are recorded and stored on electronic databases located in Italy, in countries belonging to the European Economic Area (EEA), and in third countries that guarantee an adequate level of data protection.

Obligation or option to provide data

The provision of data is optional. However, failure to provide data considered mandatory will prevent correct registration on the site and, consequently, the possibility of enjoying the services reserved for registered users, and, in the case of purchase, the acceptance by Pato’s Home of the order proposal and the execution of the related contract.

Scope of knowledge of your data

The following categories of subjects may become aware of your data, as external data processors or internal personnel authorized to process data, appointed by the Data Controller:
– Internal staff responsible for administrative-accounting activities;
– Internal staff responsible for contract execution;
– Administrators, accountants, and external consultants for accounting and administrative activities. The processing of personal data provided by users may also be carried out by companies, bodies, or consortia, appointed as data processors under Article 28 of the aforementioned EU Regulation, which, on